CJ Bruce

That’s what meme’s are. We’re nostalgic for pop-culture that happened 10 seconds ago. We want to see spoofs and fresh takes on what’s currently popular.

It’s the same reason movie studios invest in sequels: the audiences are pre-aware, pre-established and pre-engaged.

Just look at all the “Shit People Say”, Bed Intruder Song, or all the meme’s happening. Nothing original here folks. But why can’t you look away?

Want to increase your chance of going viral? Be second.

Original Article

I recently wrote about my experience watching The Mercury Men on Syfy’s app on XBox, it made me realize that we (Looney Viewers) need to clarify some terms.

I’ve been having many discussions lately about the future of Online Video and Broadcast Television, over-the-top (OTT), iTV, platform agnostic, synchronized cookie pools. OK, that last one is bullshit (but not according to an ad rep CJ Bruce once spoke with.)

The leading term seems to be ‘iTV’. But with Apple’s rumored product taking share of mind, we need a new term.

I think we should describe the medium, the experience and the new industry TVideo. The content style will be shorter, more democratized - hence the empahsis on ‘video’. The ‘T’ let’s you know the screen you’ll be viewing it on.

Let me just say that again: TVideo is the future.

TVideo. Let that marinade in your looney view.

Original Article

A compilation of some of my favorite from the shit people say meme that’s taking the internet by storm starting with the one that launched the trend. What’s your favorite? Seen any good ones that we missed? Let us know in the comments!

Shit Girls Say

Shit Single Girls Say

Shit White Girls Say…To Black Girls

Shit Boys Say (Actually an Old Commercial)

Shit Nintendo Princesses Say

Original Article

Sometimes love hurts.

Original Article

The new XBox Live update has paved the way for Video on the TV. We at Looney Views call it TVideo.

XBox has delivered the ultimate TVideo experience. Video is no longer ‘online’ but on TV and seamlessly integrated with broadcast content and premium web series. Side-by-side. But the inclusion of social elements makes the experience more Video than TV.

TVideo is a premium Broadcast experience that maintains the 1:1, intimate feeling that only social video delivers. Here are a couple highlights from my recent hands-on experience:

PREMIUM WEB SERIES by SyFy

I just watched original web series content on the SyFy app using XBox Live on my TV. I highly recommend The Mercury Men if you love Ari Fliescher cartoons and classic serials that inspired Indiana Jones and Star Wars. I’m a big The Rocketeer fan.

After viewing, I shared it on Facebook:

And if you click the link on Facebook you watch the same The Mercury Men episode in browser. Multi-platform viewing and sharing.

YOUTUBE

YouTube on XBox is a completely different experience than browser YouTube. The Xbox version is completely focused on channels and networks with consistent premium content with a consistent format. The 100 channels they invested in are going to match this Internet Television format.

 RAPID ADOPTION

• Most Netflix viewers are watching from internet connected consoles like XBox, PS3, iTV’s, Roku boxes, etc. — not browsers
• The XBOX 360 has become an entertainment console, not a gaming console - and the new design emphasizes video
• YouTube stars are beginning to tell their audiences to watch their content on the bigger screen. Here is FreddieW’s latest end slate:

Original Article

13,000+ hours of music on Pandora, 694,445 Google search queries, 98,000+ new Tweets and more. Click on either of the images to see them at full size.

[caption id=”attachment_398” align=”alignnone” width=”407” caption=”Click for Full Size [Infographic by- Shanghai Web Designers”]”][/caption] 

[caption id=”attachment_397” align=”alignnone” width=”400” caption=”Click for Full Size [Infographic by- GO-Gulf.com Web Design Company”]”][/caption] 

via Business Insider

Original Article

From an upcoming Apple keynote presentation regarding TVideo:

“Netflix offers access to stream thousands of TV and movie titles for $7.95 per month

Spotify offers access to stream thousands of songs, to any device, for $9.95 per month

To have all this access to great content you’d spend $18 per month.

Today Apple announces iConsume, the new OS for iTVideo - no more downloading or syncing, you get unlimited streaming of every song, movie and TV show in the iTunes library - for $9.95 / month.

Launching this fall with the iTVideo.”

Original Article

In case you missed the animated Kids With Guns, here’s a completely different - and groovy! - shooter from FreddieW.

And what a wonderful piece of social video marketing! The end slate and description prompt you to buy Freddie’s new iPhone game “Flower Warfare” from iTunes.

Original Article

HAPPY NEW YEAR!
This pretty much sums up our New Years Resolutions for 2012. Thank you Ross Everett.

Original Article

If you’ve ever encountered a Sunk Cost situation you may have felt the heartbreak.

You lead a project, breathing life into your vision, sure that the world will embrace it. But it doesn’t work out. The world rejects it. The investment is lost. The value never came. It was your vision, and it sucked.

And at some point someone declares “it’s a sunk cost”. Sometimes you win, sometimes you learn from your mistakes but you always keep moving. That’s business and that’s how innovation is earned.

But at what point do you listen to your constituents and let go?  Maybe if you keep doing the same thing a little longer you’ll get a different result (see: definition of insanity)? Weren’t you told that innovators like Steve Jobs and Henry Ford and Frank Lloyd Wright told everyone to F-off so their vision could survive? Didn’t they stay the course?

Maybe. Or maybe they stood back, admitted a sunk cost, learned from the mistakes and continued innovating. And those innovations are all we are about today - and the sunk costs are on the cutting room floor.

Business can be emotional but decisions must be rational. The easiest way to remain rational is by truly listening.

Original Article

There’s a wonderful article from WIRED MAGAZINE this month about the YouTube Studio system.

While it’s mostly about Maker Studios (and fails to mention Big Frame or The Collective even though their talent is interviewed, odd) there is a great interview with some YouTube engineers that reveal some big plans for TVideo and effective monetization:

THE YOUTUBE PLAN

YouTube’s solution to “effective monetization of video content” is to increase viewing time (and CPMs). They’re using these tactics:

1. Implementing LeanBack for an autoplay, passive viewing experience similar to TV

2. Add a Pandora-like algorithm to make recommendations accurate and personalized during LeanBack, a passive TV-like experience

3. Investing in Premium content channels to populate LeanBack so it looks/feels more like TV, gain more viewership, create longer viewing sessions, etc.

4. Curators will be compensated for views of their Playlist. YouTube is using top YouTubers to drive their audience towards longer-tail content in the same niche. Curators are programming directors and getting paid for “recommending views”.

Original Article

If you haven’t been hit with a pre-roll advertising Chevy Sonic Skydive video  (brilliant strategy btw), then check it out:

While shopping at Santa Monica’s 3rd Street Promenade I discovered this little gathering:

Yes, that’s a kid razoring around a ground mural of the Chevy Sonic skydive. In the back-left of frame you’ll see a camera on a tall tri-pod shooting the kid go round-and-round. The public was encouraged to razor around the mural - though everyone around me seemed as confused as me.

Here’s a close-up of the Chevy logo with a Go-Pro shooting a low angle:

I have no clue what the end result will be, but this is a cool case study on how you can turn a Social Video into Experiential Marketing, capture this with video and back into a Social Video.

The idea has legs, I’ll give Chevy that much credit.

Original Article

When and how are people sharing content?

Coca-Cola’s vision of social content marketing. Everyone listen up because this is some epic sh!t.

On Facebook, photos have better engagement rates than video. But not by much.

Contrary to creative’s beliefs, unless you’re Steven Spielberg, the world isn’t eagerly awaiting your next project. Often times people will sacrifice quality in order to get things out faster which can lead to missed opportunities and an unhappy audience.

If people don’t know that your web series, music video or film exists then you shouldn’t rush to get it out until you are happy with the final product. This can mean going back and re-shooting or, ideally, spending more time in the planning stages to ensure you know exactly what you want before you pick up the camera.

On the opposite end of the spectrum is the perfectionist that never ships anything. This isn’t any better.

The key is finding a balance between the quality of your work and the time that you get it into the hands of your audience.

Chevy Sonic Skydiving is a perfect social video, not an advertisement.

Disney and YouTube are set to announce a content partnership worth $10 million to $15 million, The New York Times reports. Under the terms of the agreement, YouTube will invest millions of dollars on an original video series produced by Disney and distributed exclusively through a new co-brand…

“YouTube is for audience discovery, not monetizing content” - A Looney View